The thing is Ralph I don't believe that everyone that knows and loves the Lord is 100% obedient each and every day. I was baptized as a infant as a Catholic but I guess that don't count. Also, if you were sprinkled with water but not immersed that don't count either. Or if the wrong church or denomination did the baptizing that doesn't count either. Yeah, I find the concept to be legalistic.
I believe from what has been revealed to me by God through His written word at this point of my spiritual journey that a born-again believer is baptized by the Holy Spirit. Funny thing though, even though Jesus was baptized He himself baptized no one. Maybe He belonged to the wrong church or wasn't authorized to do baptize do to legalistic restraints.