First of all note, the Lord Jesus is speaking to believers NOT unbelievers. And this verse needs to be read with the rest of the letter to the Laodicean church (Rev 3v14-22). This church at Laodicea had been tended by Epaphras, a most sacrificial and prayerful servant of God, but the cares of this life, and the deceitfulness of riches, and other worldly desires, had dominated their lives and choked the Word of God. Matt 13v22, Mark 4v19, Luke 8v11-15. Church History and the Laodiceans prove that nothing can corrupt a person's character and spiritual life as quickly as wealth and affluence. Mark 4v19. All the Laodiceans actually possessed was a blind self-conceit and complacency; the fire, enthusiasm and love that Christ expects were gone, they had got to the place where they thought that their godliness was proved by material gain (does this sound familiar!). The Lord Jesus lovingly tells them their real spiritual condition, '...you are wretched, miserable, poor, blind, and naked.' 1Tim 6v5,6 compare Phil 1v21, 3v7, 2Cor 8v9, Col 1v7, 4v12, Rev 3v17. Jesus was standing and knocking, not at the hearts of sinners, but at the hearts of the saints. Jesus was firmly shut out of the lives that He had saved. They thanked Him for His love, but would not listen to His plans, His guidance, or His desire to use them to bless a needy world. This happens today in many modern Laodicean churches. Jesus still knocks upon the closed door of the heart of luke warm Christians, by the Scriptures, by the Holy Spirit, by the example of spiritual Christians, and sometimes by painful means such as sickness, bereavement and persecution. 1Cor 11v27-32, 2Kings 10v31,32, 2Chron 16v7-12 with 2Chron 15v1-8 and 1Kings 15v1-15.He chastens in this way, so that we might have our eyes turned from the transient riches of earth to the eternal riches of Heaven. John 17v24, Luke 22v30,Matt 19v28, 2Tim 2v12, 2Cor 4v17,18. Jesus commands them to repent, and replace their lukewarm service by zeal. Jesus reproves and chastens those who He loves, if we will not listen to His wise counsel we must be taught to do so by a chastening that must of necessity be painful. Heb 12v1-17, John 3v20, 16v8, Job 5v17, Prov 3v12. Jesus makes the most tremendous efforts to save us from such a dreadful fate, He stands and knocks at the door of the heart, urgently, plainly and persistently, with great condescension, forbearance and importunity, and for those who hear there is complete restoration, they sup with God. Luke 12v36,37. John 10v4,27, 14v23.They also have the glorious prospect of reigning with Christ, a glorious promise that shows how the grace of God can restore the backslider. Jesus says that they could still overcome and reign with Him. Yahweh Shalom...