It's "buzz marketing" - advertising that goes viral quickly because of shock value, people get hypnotized to remember their product, they make oodles of money almost overnight. Doesn't matter if the commercial is soon lost in the next buzz marketing ad, the product has gotten sold, people are hooked on it for the time being.
To most companies, the public is a flock of sheep who mindlessly follow the current trend. Buzz marketing is a guaranteed money maker for at least a short time or until the flock of sheeple follow the next trend.
It's not difficult to see who they're targeting in that bizarro commercial.