In cultures where people feel an idenity with the "tribe" as they call it, with the family, I think it can fit nicely. In America we say that it is the individual who is important, separate from the family. Each is to develop according to his individuality and that includes choosing his own mate. Especially in agnostic households, that is usually based on emotion and sex appeal, without much consideration of anything else. If someone arranged a marriage in America the resentment it would bring on would ruin the marriage. Even the marriage itself is managed as an expression of the individual. In America, marriages often don't work.
I think success in marriage is following rules, and those followed just like God tells us to follow His rules, through love. And following the rules leads to love.
Everyone of my kids and grandkids did their marriage this way, they have all worked. They chose their own mates, but each chose ones who fit into the family structure. It is part of family tradition to go to the minister before the ceremony for counseling. He teaches them God's guidelines like respect for each other, consideration, listening, and giving appreciation. They each have chosen well, but still, I think it is this that makes their marriage work as much as choosing well.