I personally hate every hair that grows out of my face.....that's why I pluck them!
Every woman has different feelings about facial hair on men, and at least for me, it depends on the man. Generally my preference is a good clean shaven face. But men with skin problems or heavy beards may have problems doing that. Or certain facial features look better certain ways. I don't mind a beard, but not too long or unruly. Goatee's are not really my thing, handle bar mustaches need the ends trimmed off. Some guys look sexy with that unshaven look, but sometimes it just looks like he's unkempt and lazy. And if it's scratchy that's a real mood killer if you know what I mean. I don't want your facial hair to give me facial rash.