In writing, there is something called "the writer's promise." It means that if my story starts out as a romance, it better not end up a mystery. Whatever the writer starts with is promised to the audience. If the promise is broken, you lose the audience.
Same thing with churches. If you promise people social activities, a spiffy-nifty jam session, and coffee and pastries, that's what they expect every week. Changing the venue makes the audience disappear.
So, feel free to lure people into whatever you want to call it. Just know that people who expect something when they go to church will leave, if they're not given what they expect.
As for me? I'm there to be edified and to edify. I'm there for God's purposes. Besides, I can get the rest at better places. (And, I simply don't like coffee, so I'll find the diet-decaf cola as needed.)