I haven't seen the rape one. I only saw the Mary with the pregnancy test ad and the one with her and Joseph in bed (which I personally found hilarious). That church claimed they wanted people to think and see the true meaning of Christmas through those billboards. If the thinking they were shooting for was, "...wha???" then they succeeded. Also don't understand the uproar with the one of Mary holding a pregnancy test. Are these people just finding out now that she being pregnant with Jesus was part of the story? lol The one with Joseph I can understand the complaints, but aside from being historically inaccurate in that pregnancy tests didn't exist back then, I don't get the uproar. She was pregnant... whether you believe she had sex or not she was pregnant in the story so that billboard's really not very blasphemous.