Not sure if this was from an email, but had it saved in a file.
How can you secure a book contract from a publisher?
· It’s not about having a great book idea.
· It’s not about writing a literary masterpiece.
· It’s not even about knowing the right people.
The real secret to securing a book contract is knowing how to write a powerful, compelling book proposal that leaves agents begging to represent you—and publishers eager to sign you.
Dear Fellow-Author,
My name is Michael Hyatt. I am the former Chairman and CEO of Thomas Nelson Publishers. I also served as a literary agent for six years, representing numerous bestselling authors. I am also a New York Times bestselling author myself with seven books to my credit, including my most recent, Platform: Get Noticed in a Noisy World.
I know what it takes to get a book contract. I know what it’s like to have a book published by a traditional publisher. I know what other doors open when that happens, including the opportunity to impact tens of thousands of people—and be rewarded handsomely for it.
It’s really not that difficult—if you know the secrets I reveal in my two ebooks. I show you what it takes to secure a book publishing contract, whether you are writing a non-fiction book or a novel.
Secrets for Non-Fiction Authors
In Writing a Winning NON-FICTION Book Proposal, I reveal how to:
· Write a killer query letter that gets the agent or editor to actually read the proposal.
· Get the publisher’s attention in the first paragraph.
· Answer the three questions every publisher asks next.
· Create a unique selling proposition that explains what the reader will gain by reading the book and how the book will deliver it.
· Distinguish between benefits and features—and why it is essential that you do so.
· Identify your target market in such a way that the publisher can visualize the exact opportunity your proposal represents.
· Understand the difference between demographics and psychographics and why both are important.
· Identify specific affinity groups that will help you—and the ultimate publisher—maximize the sales potential of your book.
· Assess your competition and explain how your book will be different.
· Explain why you are qualified to write this book—even if you are a first-time author.
· Demonstrate what you are prepared to do to help market your book.