Racist Baby K'tan Ad?: Many Claim A Baby K'tan Ad Is Racist

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1still_waters

Guest
#1
#1
This ad featuring a Baby K'tan baby carrier is being called racist. It features a white baby with a dad and mom, then an African American baby only with a mom.

BabyKtan1.jpg

Baby K'tan has released two statements.


STATEMENT FROM BABY K’TAN RE: BASELESS RACISM CLAIMS

Posted on June 24, 2014
A misleading photo circulating the Internet has spurred completely baseless allegations of racism, taking the models on our packaging out of context. The photo in question shows two of our several packages, representing but a sample of our full line:

a Caucasian/Hispanic couple using our baby carrier, and an African American woman using our baby carrier. Other Baby K’tan packaging currently in the marketplace portrays various mothers or caregivers holding their baby in our carrier.

Since Baby K’tan was founded in 2007, our mission is to provide great baby products for parents and caregivers all over the world. Our employee base and customers are diverse, and our company has prospered because of our focus on quality products and diversity and inclusion.

Frankly, it’s insulting that some choose to infer that an African American woman alone with a baby is automatically a single mother – that itself is a form of racism that has no place in our company whatsoever.

We wholeheartedly reject these false and unfounded claims of racism, and we will continue to showcase a variety of loving caregivers utilizing our nurturing and simple to use baby products.

We are a small company, founded by necessity when our own children with special needs required a carrier with more support. To even suggest that we meant anyone any harm is both shocking and hurtful, and against everything we believe in as inclusive and caring business owners.
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STATEMENT FROM BABY K’TAN RE: BASELESS RACISM CLAIMS | Baby K'tan Blog

Response to Recent Misrepresentations

Posted on June 23, 2014
It has come to our attention that there is a misleading photo circulating around the internet. Our company takes these matters very seriously and wishes to address them without any further delay.

The photo in question shows two Baby K’tan Baby Carriers on the shelf at an unidentified retailer. One Baby K’tan product features an African American woman holding her baby, and the other Baby K’tan product features a Caucasian couple with their baby. This portrayal has left many of our loyal patrons concerned that this is an unfair representation of African American families. Furthermore, the box bearing the African American woman was inaccurately priced lower than the box with the Caucasian couple. Let’s address these pressing matters head on:

1) We have a total of 5 different products, each featuring a different image on the front of the packaging. One box has the Caucasian couple on the front, and the other four boxes have individual mothers with their babies on the front (including African American and Caucasian women).

2) The Baby K’tan product featuring the African American woman is from our organic line which should actually be priced higher than the other product displayed.

3) The couple considered to be Caucasian is actually in fact an international couple, featuring a Caucasian mom and a Hispanic dad.
Our company was built and has prospered because of our focus on diversity and inclusion. We wholeheartedly reject any false, unfounded and baseless claims of discrimination as depicted in the above misrepresentation. We here at Baby K’tan fully support exposing any unfair and inaccurate stereotypes, racism and/or discrimination wherever it may exist.


We plan to continue including diverse parents, both individually and as couples, throughout our images. In fact, we are proud to have such wholesome and loving caregivers as the faces of our company.
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Response to Recent Misrepresentations | Baby K'tan Blog
 
B

biscuit

Guest
#2
#2
1still_waters said:
This ad featuring a Baby K'tan baby carrier is being called racist. It features a white baby with a dad and mom, then an African American baby only with a mom.

View attachment 82025

Baby K'tan has released two statements.




STATEMENT FROM BABY K’TAN RE: BASELESS RACISM CLAIMS | Baby K'tan Blog



Response to Recent Misrepresentations | Baby K'tan Blog
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While the ad may insult some African-Americans & non-African-Americans, the two cultures displayed are drastically different and single-parenthood stats among African-American women speak for themselves. 67%-70% illegitimate childbirths (nearly 45+ years) tells the real truth that hurts the image of an African-American family. Numbers don't lie and political correctness cannot cover it up.
 
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B

biscuit

Guest
#3
#3
biscuit said:
While the ad may insult some African-Americans & non-African-Americans, the two cultures displayed are drastically different and single-parenthood stats among African-American women speak for themselves. 67%-70% illegitimate childbirths (nearly 45+ years) tells the real truth that hurts the image of an African-American family. Numbers don't lie and political correctness cannot cover it up.
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Do I think the ad is racist? No. Do I think the ad is insensitive? Yes.
 
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