actually you are describing the -past- of this conflict...this is like the third time we have seen the same thing happen...
although this time it seems like public opinion in israel is overwhelmingly in favor of ending this cycle instead of just letting it go into its next iteration...and whether or not netanyahu actually realizes it...it seems that his continuation as prime minister may depend on whether or not he listens...
I doubt this is the case. The Israelis I know are in support of a peaceful solution, but they also realize that there isn't a whole lot of peaceful negotiating that can be done with a militant group whose sole mission is to exterminate the Israelis and wipe them off the face of the earth.
Prime Minister Netanyahu is in a bind because of how unpopular the conflict is, and also due to the impossibility of any compromise being reached. There can't be a peaceful end to this because one side does not want a peaceful end. It's as simple as that, so while some of the Israelis may not like this ongoing conflict in Gaza, I think the majority realize that there is no way around it. Israels neighbors have been less than kind and they certainly don't appreciate their presence in the world... they've been trying to kill them off since the end of World War II, and even long before then.
Who can fault Netanyahu for protecting his people in the face of adversity such as this? That's what he believes he is doing and I don't see what else he could do to be proactive in peace keeping and protecting his people. It's sad that there has to be any bloodshed at all, but it can't be helped. Israel has to be strong for this.