The Boss - Indian Ad Sparks Outrage and Mixed Reactions

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Rachel20

Senior Member
#1
May 7, 2013
1,639
105
63
#1
A new advertisement for the telecommunication company Airtel has got many users on Twitter with their knickers in a bunch, debating whether the campaign enforces stereotypes, breaks established family roles, is a modern twist to same old misogynist propaganda or just neo feminism riding on compromise.

A woman is shown firmly setting a work deadline to a man in the opening scene of the ad. He quietly proceeds to finish the job after a mild protest, working late into the night while the woman, presumably his boss, leaves for home. She proceeds to call up her husband - the man from the office - and coaxes him to come home - tempting him with a four course meal she cooks for him.

A woman who is her husband's boss at work but still cooks for him at home? New telecom ad stirs up Twitter outrage and wit - IBNLive

Here's the ad



[video=youtube;T9BlI9nhqTE]http://www.youtube.com/watch?v=T9BlI9nhqTE[/video]




I want to know what y'all think of it. I thought the ad was kinda sweetly annoying. I actually felt sorry for the guy who has to work with such a mean demanding boss, who then later taunts him with good food. Much ado about nothing.


People probably read too much in such ads anyway. But your opinions please:) Would appreciate it.
 
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Rachel20

Senior Member
#2
May 7, 2013
1,639
105
63
#2
Um....

Or...

Never-mind about the opinions guys. I can survive.

Have a good day;)
 
G

GodIsSalvation

Banned
#3
Dec 18, 2013
6,733
45
0
#3
Just watched the ad. I think I agree with your notion that it seems "Sweetly annoying" more than it being outrageous or offensive lol.
 
djness

djness

Senior Member
#4
May 16, 2014
502
13
18
#4
Rachel20 said:
Um....

Or...

Never-mind about the opinions guys. I can survive.

Have a good day;)
Click to expand...
Will you survive?
;)
I would never want to work for or over a spouse.
Maybe along side in a family business but never for or over.
 
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skipp

Senior Member
#5
Mar 6, 2014
654
7
0
#5
Yeah, it doesn't seem like working for a spouse would be a good idea.

I'll go with sweetly annoying also. I'm not surprised that people are "outraged" though. EVERYTHING causes people to be outraged nowadays.
 
dcontroversal

dcontroversal

Banned
#6
Dec 12, 2013
46,515
20,395
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#6
Doesn't bother me at all...just an ad and people should not be so easily offended......!
 
A

Anonimous

Guest
#7
#7
dcontroversal said:
Doesn't bother me at all...just an ad and people should not be so easily offended......!
Click to expand...
If people would stop dousing themselves with sanitizers every 5 minutes...they might not be so think skinned...like slugs...
 
maxwel

maxwel

Senior Member
#8
Apr 18, 2013
9,373
2,448
113
#8
The companies that create ads, and the companies that use those ads,
do NOT have social or political objectives.

They only have ONE objective, and that is to make money.

A controversial ad gets MILLIONS OF DOLLARS WORTH OF FREE EXPOSURE...
when we make a big fuss and post their ad everywhere, THEY WIN.
 
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