Being shameless is a new trend and a production of Mass-Media. In every past culture shame was a virtue and stupidity was a sin. It is sad that the ideal of a quiet, noble, respectful, intelligent, cultivated person is now being replaced by a loud, blatant, belching self-centered clown that thinks he knows everything, tells joke to which he is the only one to laugh, has no shame into admitting he hates books etc., etc. This is what a shameless perosn looks to me. A person that does dumb things with the serenity of a boor. I got a little carried away because I couldn´t believe that every person that responded to this thread thinks shame is a bad feeling.