Of course Trump is popular, and getting tons of press...
he's the only interesting person on the political landscape.
It's really the same sentiment and psychology that made Obama popular in elections past.
Personally, I can't see that it makes much difference.
You can choose loud blustering guys who lie, or clever witty guys who lie, or quiet intellectual guys who lie... or, since this is the 21st century, heck, you can pick a liar who isn't a guy at all!
Really, the choices are endless.
Good times.
Truly good times.
: )