Positive or negative actions, it's all press coverage. Madonna might see a reduction in the amount of her royalty checks from reduced airplay of her music, but she'll still be a fixture in the media with all of her ranting and raving. She's still going to laugh all the way to the bank. I'd look for a book from her sometime in 2017, and if so, it'll somehow end up on Oprah's Book Club almost immediately, which will push it's sales through the roof.