sometimes people would rather think it is themselves, their flesh, this world or Satan they are deny instead of God who is speaking to them and telling them to stop.
I is hard to listen to God's chastening and many would rather focus on His love and grace and pretend they do need to repent and turn away from their sins of pride, self-righteousness, judging others through the mote in their eye, etc. Sometimes God speaks a message of conviction and the person says "Oh God you must mean for me to deliver it to so and so, they are so unrighteous and can not hear you" when in fact God is speaking to YOU.
that is why I think the NT has so many verses about harnessing YOUR OWN thoughts and tearing down YOUR own strongholds and how no one will teach others for GOD through His Holy Spirit will teach all and stuff...
I was told that if you see prosperous sinful people who deny God and yet seem untouched you may ask why. I heard a sermon that said God does not scourge Satan's kids, He lets them enjoy what little pleasure they can find in this life for this is the closest to Heaven they will ever get and then they will suffer in Hell forever. However when God's children sin, they are punished and chastens so they might stop and repent and be cleansed for this is the most hell His children will ever taste and then it will be eternity with Him in heaven.
So when you see people who have the wealth of this world Do not envy them, but pray for them that they might be convicted and turn from their sin and be healed. For the first step towards wisdom is the fear of God but the end result is abounding love.