If we told dirty rotten sinners that Jesus loves them, then we would by lying. We don't know who the Lord Jesus loves and who He hates. I don't want the blood of dirty rotten sinners on my hands, by telling them that Jesus loves them, only to find themselves being cast into the lake of fire by Jesus, while they beg for mercy.Friend, if you do not include “Jesus loves you" in your gospel, you are not preaching the real Jesus. If you present a Jesus who is angry at the dirty rotten sinner you see in the doorway, it is no surprise they do not want to know Him or you.
What sort of love is it, to throw someone you love into the lake of fire to be tormented in flames for all eternity. Do you even care about the truth of the gospel, or is it too awful to proclaim to rotten sinners.