Excellent! You beat me to it. Fashions, in the treatment of not just letterforms but, the visual information world in general was one of the first things mentioned in my schooling. "Why?" To create impact and force the mind to place that identification in it's own special place.What is it with all the A's that look like ^ ie. without the horizontal bar??
You see it on nearly EVERY corporate letterhead. Why?

A - amazon
The Exodus verse was for the Israelites in effect starting a new nation, and also clever people were used to build and decorate the first Temple. But yea Phllippians is good advice. It's better to be a Pollyanna too than a Debbie Downer.I have filled him with the spirit of God, in wisdom, and in understanding, and in knowledge, and in all manner of workmanship.” “To devise cunning works, to work in gold, and in silver, and in brass, And in cutting of stones, to set them, and in carving of timber, to work in all manner of workmanship.” — Exodus 31:2–5
Artists and engineers, etc. is basically among all those who create and construct to make our lives fuller, sometimes safer. We have nothing without His gifts to create! Funny, after 51 years (this winter) of being saved, being counseled and performing research, a professional in industrial and private arts, I have been completely shielded from verses 2-5 in Exodus till now, having only Paul's advice to Christian artist which has served me well I might add:
"Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things." (Phil 4:8)



lol Tek-No-KrazyAlas, the two pioneers who brought us the modern version of, today's thumb-drive,
View attachment 295645
"During the mid-30s to 1940s, toy manufacturers were eager to capitalize on the public's growing fascination with sci-fi and robots (a concept popularized in the 1920s)." Tek-No-Krazy board game, 1935
View attachment 295337Second guesses Adobe, Bridgestone, Coca-Cola, Disney, E..? Fila,G...?,Hi..? J...? Kmart, Loews?, McDonalds, Nescafe, Pepsi, Q...? R...? Suzuki, Tesla, Unilever, Verizon?, W...? Xbox, Yahoo, Z...? 1?2 degrees, 3? 4?5? 6?7-Eleven,8? 9? 0 Target
It's a beauty! They used to call any heavy outlined area that floods into neighboring characters, a trap.
Who knows, that may well be the medium God writes in - pure gold! Lovely, not sure but the 'Medes and the Persians' likely would agree.