Some people think that sowing material things will reap them more material things. that's the lust of the flesh. sowing a certain amount of money, hoping to reap back seven fold -ten fold, fifty fold or even one-hundred fold. that is the lust of the flesh also.. what counts as reaping what you sow is the way you live your life. sow love, reap love, sow forgiveness, reap forgiveness, sow hatred, reap hatred.. what you sow is like a seed being planted. in due season ,it will be ready for harvest. this goes for the good and bad in life. in due season you shall reap what you sow.