The enemy only wants the children to idolise the sports star.
In the UK, us kids would copy our favourite football player's training routines in the hope of emulating them. If we'd heard our heroes giving any glory to Jesus during a live broadcast, we'd have inquired about Christ to follow suit.
You know we're in a spiritual war when broadcasters are deliberately omitting the professing of faith in the Name above all others to keep the worship on temporary things.