It seems to me that by attaching the name of a Pagan goddess to our observance; and by allowing an association of our observance with fertility rites and symbols; we appear to condone the loose sexual values in our society that a fertility goddess represents.
2 Co 6:16-18
16 And what agreement hath the temple of God with idols? for ye are the temple of the living God; as God hath said, I will dwell in them, and walk in them; and I will be their God, and they shall be my people.
17 Wherefore come out from among them, and be ye separate, saith the Lord, and touch not the unclean thing; and I will receive you,
18 And will be a Father unto you, and ye shall be my sons and daughters, saith the Lord Almighty.
KJV