It's all good.
This incident will get Shaun White 50 Million worth of free publicity, and his publicist will get him on all the talk shows by spinning him into a victim, or something even better than a victim if there is such a thing, and his agent will use it to inflate the rates on all his endorsement deals and maybe even create a new Shaun White action figure that walks around dragging a flag behind him.
Olympic snow isn't white, it's GREEN!
Heck, if he says he did it on purpose, and he throws in a sprinkling of gender confusion, he could probably run for congress.
Seriously, I'm not mad at Shaun White, and I have little opinion on this... my only opinion is that the world runs on money, and I'm sure all of Shaun's people are quite happy about the extra attention.