People outraged over it and making petitions to get them to change their name is only going to make them get more publicity (free advertisement). You'll have the non-Christians who will think it is hilarious and will become familiar with the brand due to this, and then you'll have some Christians who think other Christians don't have a sense of humor will become familiar with it as well. I fully support anyone wanting to boycott something they are against, but with this much free advertisement, I think an advertised boycott is one step forward but 2 steps back. Not to mention, we can hate the name, but they have a legal right to name their own business.