The consensus of the fat cats is that all they have to do is throw their magical money at a new product or service and the world will reward them by making them even richer.
My older brother (very poor) borrowed money from his girlfriend (very rich) to start a new business that would save home builders tens of thousands of dollars on construction costs and delays. But after a year and a half of promoting it he's about to shut it down, because in all that time they only managed to acquire one customer.
So, here's a fat cat who invested in a new business/service that failed. Why did it fail?
THERE WERE NO CONSUMERS WILLING TO BUY IT.
Consumers 1, fat cats 0.
My older brother (very poor) borrowed money from his girlfriend (very rich) to start a new business that would save home builders tens of thousands of dollars on construction costs and delays. But after a year and a half of promoting it he's about to shut it down, because in all that time they only managed to acquire one customer.
So, here's a fat cat who invested in a new business/service that failed. Why did it fail?
THERE WERE NO CONSUMERS WILLING TO BUY IT.
Consumers 1, fat cats 0.