That model pictured is a long way past what is normal among women in the real world, like most advertising it doesn't represent reality much, I think a lot of men and women would find that too much.
I don't think it can really be said that all people, male or female, look better without any make-up on, a simple skin blemish can be covered and make anyone look better and I don't see a problem with that, simple fact is not everyone was blessed with natural beauty, not on the outside anyway, it doesn't in any way diminish a person but it is a fact of life, we come in different shapes and sizes and maybe some of those appeal more to a majority of people.
If someone feels they can look better and feel better with some make-up than that's great for them and I don't think it's bad at all, if you can't see past it then I think you may miss out having relationships with some great people and that's a shame.
In general though I do view make-up and cosmetics in general as something I use only as necessary, and too many people nowadays get carried away using many products that seem largely unnecessary, vanity is a problem for sure, but banning make-up is no way to solve the problem, banning rarely works, it just makes the people who disagree with you push back even harder causing conflict, you may not like it but you have to live with it, that's freedom.