I don't really care what other people do with their money.
I dated someone who threw away my Abercrombie and Fitch stuff I wore in high school because it promoted pornography. Encouraged me to never buy products made with slave labor (Nike, Reebok etc.), never shop at Wal-mart for any reason, and all the while promoting free range fair trade stuff. Which I suppose is okay, but everything I purchased and everything I did was scrutinized for its ethical implications.
Another Relationship was kind of the opposite, things had to be Couture, Givenchy, Emilio Pucci, Tiffany's etc. Once again no Wal-mart, but for entirely different reasoning.
And another relationship was critical of dietary stuff. No HFCS, no preservatives, no hormones, no fried, and no processed bleached white flour. Wal-mart was okay, whatever was purchased was done so with utilitarian cost vs benefit analysis.
So I guess, what I'm getting at is for different people there is different reasoning behind whatever. I want to date someone who has the capacity and ability to decide for themselves when things are appropriate, instead of simply pursuing what they believe is traditional expectations.
Like having a mental mechanism that sees through the advertising, rather than being swayed by popular opinions, can choose for themselves based upon their own personal experience and expression.