I think that may have something to do with it right there - language.
We throw around the word "love" and the term "falling in love" so casually; how many times have you heard someone talk about "falling in love" with someone they'd only known for a few weeks? That's not love - not true emotional love. That's infatuation, or even just flat out lust in some cases.
Pure love is pure love, and not infatuation or lust. That's not to say that you aren't able to both love purely and lust simultaneously; Song of Solomon certainly bears that out, and quite honestly, I hope that should the Lord bless me with a wife who loves me truly, she also lusts after me, too. *smirk* But love, man...love is far, far deeper than this shallow world often gives it credit for.
What is pure love? Think of someone you say you love.
They're dying.
But they can be saved.
But only if you allow yourself to be flogged to the point that your ribs are exposed. And then nailed to hunk of wood, and hung to bleed, and die.
Are you actually going to do that to save that person?
THAT'S LOVE, in purity.
I honestly believe I would take a bullet for my family members. I honestly believe I'd take a bullet for some of you here. I'd like to believe I'm a strong enough Christian to take a bullet for ANYONE, but I know the strength of my flesh. I know I'd hesitate in some cases.
How sad is that?