I think my reasoning is more of a Philosophical one.
As much as I love watching star trek because, it reminds me that the Universe is indeed such a vast mystery, I also feel very disturbed by it. Okay, so there is no war and no disease to speak of but, the trade off is that society is so Vanilla that in a way it reminds me of North Korea. Instead of Kim Jong we have Science. Instead of Communism we have the Prime Directive. It is as if the Characters lack a soul, or as if the belief in God must be suspended not to toss one's cookies. And yet we are led to believe that we should somehow look forward to this time. Whole Societies are cheesy stereotypes. The Federation are a bunch of Socialist cult followers who tow the line of their Prime Directive until it suits them to break it. The show addresses problems as if instead of championing the cause of Good and Evil, it is merely something to be trifled with in the Political realm and if that doesn't work, war is the Answer.
Whereas Star Wars does not address the mysteries that make the Show Magical. Yes, the Galaxy feels entirely explored but, not personally explored. The true mystery of Star Wars is that the Mystery is within. A person must wrestle with Morality and Ethics and the personal burden of responsibility in doing what is right. And unlike Star Trek, right in Star Wars means the addressing Good and Evil, not just the overall welfare of society. There are so many different societies and cultures and ways of life, that a person's allegiance must first be to his or her own internal battle of Good and Evil. It also feels more realistic in the sense that there is poverty and pirates and scum bags to be found in everything. And even in the midst of scoundrels and in the depths of the street, there are still people who have made the choice to fight the good fight.