Did you notice he misspelled "heritage" on the front? It was spelled "heriage". What an idiot.
oh yeah,,,can you believe that???? I've never misspelled a word in my life!!!!!
Well, sure, I make typos all the time. The point is, if I'm going to spend thousand of dollars on some media blitz like that guy did, I'm going to have the text proofed by at least two people. My guess is that he couldn't find one, let alone two, people who were willing to work for him, so he had to do that slick photo work himself, thus, typos not getting corrected.
Everyone makes mistakes. Intelligent people know to hire proof-readers so that their mistakes get corrected before their stuff gets published. Stupid people like him think they're too good for editors.