The NFL still is by far the most popular sport in America. If stuff like Ray Rice, Adrian Peterson, Aldon Smith, and all the DUI arrests of too many people to type don't do anything, I don't think this will. Like I said, these "protests" (because kneeling down is really not a big deal, especially when compared to just sitting on the bench) have been hyped up from the media to distract us from bigger things (I.e., New York and New Jersey bombs, Minnesota stabbing).