Yeah, I remember seeing that quite a while ago (back when it happened).
Here's the thing.. I was just mentioning to my Dad & Best friend the other day that...like, 10 years ago (2007)... at least where I'm from... Netflix wasn't even a thing!! They hadn't even started advertising yet (CST part of the US)! Now, almost every tv, phone, tablet, computer, etc...comes with a NETFLIX BUTTON & NETFLIX APP! That's some craziness right there! Just 1 decade ago...from not a thing to common household service.
I have a feeling upcoming business students are going to be studying NETFLIX the way I studied Starbucks...